How do companies like Hulu offer different pricing options—and what can small business owners learn from this approach?

In this interactive Lunch & Learn, you’ll explore pricing with purpose: how to create pricing tiers, bundles, or service options that clearly communicate value and help customers choose what works best for them. You’ll leave with practical pricing ideas you can apply to your business right away.

Key takeaways include:
• Understanding how pricing communicates value
• Designing effective pricing tiers or bundles
• Avoiding underpricing your services

Hosted by: IntiNova Consulting × Massachusetts LGBT Chamber of Commerce
Format: Virtual (Zoom) — registration required