Building a strong, sustainable brand starts with a clear strategy. This interactive workshop will guide you through defining your brand’s core values, mission, and audience, crafting a unique brand promise, and positioning your business to stand out in the market. You will leave with a foundational brand strategy and actionable tools to align your business with your goals and connect authentically with your audience. Whether you are just starting out or looking to refine your brand, this workshop will give you the clarity and confidence to grow with purpose. By the end of this workshop, participants will understand the core components of a brand strategy and will have actionable steps to define their brand’s values, mission, and positioning.

Presenter: Jessamyn Anderson, SCORE Northeast Massachusetts

This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).