In this presentation, you’ll learn how to get started using podcasting and YouTube optimization and how they can help you improve your website’s search engine rankings and social media.

As the world of digital marketing continues to evolve and incorporate AI, it’s essential to stay ahead of the game and use the latest techniques to reach your target audience. Podcasting and video are two powerful tools that can help you do just that. By incorporating them into your SEO strategy, you can improve your search engine rankings, attract more visitors to your website, and ultimately grow your business.

So, what are the benefits of using podcasting and video? Here are just a few:

1. Increased engagement: Podcasts and videos are more engaging than written content, and they allow you to connect with your audience on a deeper level. By creating high-quality podcasts and videos, you can keep your audience interested and engaged, which can lead to more shares, likes, and comments.
2. Improved search engine rankings: Google and other search engines love multimedia content, especially when it’s optimized correctly. By incorporating podcasts and videos into your SEO strategy, you can improve your website’s search engine rankings and attract more traffic.
3. Expanded reach: Podcasts and videos can help you reach a broader audience and increase brand awareness. By sharing your content on social media and other platforms, you can attract new followers, subscribers, and customers.

In our upcoming webinar, John McDougall and John Maher will share their expertise on how to use podcasting and video for SEO, including tips on creating high-quality content, optimizing it for search engines, and promoting it to your target audience.

Don’t miss out on this valuable opportunity to learn from two of the industry’s leading experts. Sign up for our webinar today and take your digital marketing strategy to the next level. We can’t wait to see you there!

When you leave this workshop you will be more confident using both podcasting and YouTibe optimization in your digital marketing strategy.

This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).