April 12, 2022

Meet The Member: Birch Grove Branding

by Felicia Cheney

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Interviewee: Mishelle Greel (she/her)

In your words… Tell us about your organization, business, initiative.

Birch Grove Branding brings more than 10 years of experience in the promotional products field. We emphasize the highest levels of customer service and product ideation. We love to receive a theme from our clients and provide back a comprehensive pitch of innovative products that we believe will lead to the growth and increased visibility for their companies or brands.

We understand our clients’ budgetary needs and work hand-in-hand with them to provide the most competitive price to make any program work!

Here at Birch Grove Branding, you are more than just a client. We believe the most successful programs come from strong relationships and good communication.

Tell us a bit about you and why you do what you do? Share your passions for your business, initiative, organization.

Birch Grove Branding is a full-service agency specializing in Promotional Products, Displays, and more! We are a family owned and operated business with 10 years of experience in the field.

Birch Grove Branding’s main priority is providing goods and services that will help our client’s brand or company stand out from the competition and help them generate more sales. We focus on innovations and cutting-edge products and do so by partnering with a quality and diverse supply chain.

Our mission is to grow into one of the top players in the space while maintaining our core values. Our core values put a heavy focus on work life balance, personal/professional growth, and fulfillment of each employee. The general premise being that happy and well compensated employees become partners in the success of your business.

On the client facing side, honesty and full transparency in communication are paramount. I coach each member of my team to create true personal/professional relationships with our clients and that each project is an exercise of partnering together.

What role do you think your business plays in supporting a more creative community? OR your community in general. (Bonus! Why do you think a more creative community is important?)

Creativity is paramount in the branding and promotional products field. Every project we work brings the creativity of the Birch Grove Branding sales and art teams into play

. Our passion is to be presented with a problem or general product concept and then come back to the client with hand selected and or developed custom product ideas and a pitch deck utilizing our expertise of on how we can creatively help our client’s brands or company excel in their marketplace

What was the last book you read or film you watched that made an impact on you?

Birch Grove Branding has recently instituted a voluntary book club for its employees. The books are selected in a joint effort between management and the team. They always have a professional development, sales, or marketing focus.

Our current book is called Fanatical Prospecting by Jeb Blount. In a highly competitive marketplace, it is important to always be learning and trying new thing to leverage and generate new business opportunities.

What’s the one thing people would be surprised to learn about you our your business?

The President of Birch Grove Branding’s passion might surprise you! It is always a need of any small business to focus on the numbers and sales, however Justin Burkinshaw’s passion is people management and running/supporting a team.

He genuinely believes in the core concept that surrounding yourself with good people that bring knowledge and experience in different areas than oneself is the key to success. This tracks with the company’s core value and desires to have each successful employee embodied into the success or the organization.






Birch Grove Branding

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Brand Growth with Promotional Products and Displays! Providing the latest product trends and innovations; we partner with our clients to grow their brands.