April 25, 2023

Meet the Member: Sperling Interactive

by Arielle Kaplan

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Michael Sperling (he/him)

In your words… Tell us about your organization, business, initiative.

We are a digital marketing firm focused on helping businesses succeed with their marketing goals.


Tell us a bit about you and why you do what you do? Share your passions for your business, initiative, organization.

I started the company 15 years ago after working in the newspaper industry. I am passionate about coming into work every day and learning something new and being able to apply this to our clients.


What role do you think your business plays in supporting a more creative community? OR your community in general. (Bonus! Why do you think a more creative community is important?)

I joined in order to help support the creative community. We employ a team of designers and creatives and want to foster more of this on the North Shore.


What’s the one thing people would be surprised to learn about you our your business?

Looking back at our initial business plan, we were aiming at a small business of 3 – 5 employees. We never expected it to get to this point.


What is Creative Collective?

Creative Collective is a group of economic development strategists, small business supporters, activation specialists, and believers in the importance of the creative workforce. We foster growth, sustainability, and scalability for small businesses, creative thinkers, organizations, entrepreneurs, and innovators. Learn more and join Creative Collective at www.creativecollectivema.com/join


Sperling Interactive

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Your website is your digital front door. We leverage our creativity and technological expertise to help organizations define what makes them unique, and deliver a dazzling online experience that has measurable results. What we offer: Web design and development Search engine marketing Branding Content Creation Graphic and print design