The North of Boston tourism awards Destination Excellence Summit gathered more than 200 professionals at Salem’s Hawthorne Hotel on November 19 to address a critical question: how does a region coordinate tourism strategy across 34 cities and towns while maintaining authentic local character? The timing proved symbolic—the Hawthorne Hotel celebrated its 100th birthday while hosting discussions about the next century

Strong Tourism Recovery and Future Growth The 17th Annual North of Boston Tourism Summit 2025, held at the Boston Peabody Marriott, brought together tourism leaders, elected officials, and industry stakeholders for a comprehensive day of insight and collaboration. The event, organized by the North of Boston Convention & Visitors Bureau (NBCVB) under the leadership of Executive Director Nancy Gardella, demonstrated