People, places, events, and ideas shaping Essex County—reported and shared by Creative Collective. Search the archive or start with a story path below.

February 16, 2026
Featured image for “Salem’s So Sweet Sunday 2026: Photos & Highlights”
PHOTOS
Salem

Salem’s So Sweet Sunday 2026: Photos & Highlights

by John Andrews
Sunday brought blue skies and sunshine to wrap up the Salem’s So Sweet festival weekend — and what a finish it was. The ice sculptures glistened in the sunlight as visitors made their way through downtown Salem and beyond to landmarks like the House of the Seven Gables and the Salem Witch Museum. The sculpture trail stretched across the city,
February 16, 2026
February 15, 2026
Featured image for “Salem’s So Sweet Saturday Ice Sculpture Trail 2026”
PHOTOS
Salem

Salem’s So Sweet Saturday Ice Sculpture Trail 2026

by John Andrews
Saturday brought heavy snowfall to downtown Salem — and it made Salem’s So Sweet ice sculpture trail even more spectacular. Dozens of hand-carved ice sculptures lined the streets, each one sponsored by a local Salem business and adding a unique touch to the winter wonderland atmosphere. Highlights included a stunning replica of Old Town Hall sponsored by Derby Square Architects,
February 15, 2026
February 14, 2026
Featured image for “Salem’s So Sweet Friday Night Kickoff 2026 Photos”
PHOTOS
Salem

Salem’s So Sweet Friday Night Kickoff 2026 Photos

by John Andrews
The Salem’s So Sweet festival kicked off on Friday night with a magical evening in downtown Salem, MA. Despite the cold and snow, the streets came alive with illuminated ice sculptures glowing in pink, blue, and purple lights, live saxophone music from Chagall PAC, and a warm kickoff event hosted by the Salem Chamber of Commerce. Local artisans showcased their
February 14, 2026
February 16, 2022
Featured image for “Salem’s So Sweet Brings Ice Sculpture and Magic to Downtown Salem – PHOTOS”
PHOTOS
Salem

Salem’s So Sweet Brings Ice Sculpture and Magic to Downtown Salem – PHOTOS

by Felicia Cheney
Images by Creative Collective unless otherwise stated. The 20th Annual Salem’s So Sweet Chocolate and Ice Sculpture Festival took main stage this past weekend in downtown Salem. Even with the tricky weather, the ice sculptures that were installed were stunning while they stood. Over the years, the festival has also evolved to include new app-based games with prizes, more ice
February 16, 2022
January 27, 2022
Featured image for “Vampires, Chocolate, and Bachata – Your Guide to Valentine’s Day 2022”
Shop Saturday
Stay Local

Vampires, Chocolate, and Bachata – Your Guide to Valentine’s Day 2022

by Felicia Cheney
Editor’s Note: If you feel like something is missing from the list, send our editor a message at joeyphoenix@creativecollectivema.com for consideration. It’s just over two weeks to Valentine’s Day (aka: Galentine’s Day, Palentine’s Day, Meowlentine’s Day, whatever you prefer). And if you don’t already have plans or reservations somewhere with candles and roses, or if that’s just not really your
January 27, 2022
February 17, 2021
Featured image for “Love Letters to… Campaign”
Art Installation
CC Partnership

Love Letters to… Campaign

by Felicia Cheney

The Love Letters to… Campaign was an initiative that supported small businesses, makers, artisans, and performers! We created the Love Letters to…. campaign in the spirit of the month of February and the need to thank everyone who has been working so hard to keep us fed, clothed, and inspired throughout the challenges of the winter.

February 17, 2021
February 16, 2021
Featured image for “Salem Winterlude – Winter Places Project”
Art Installation
CC Partnership

Salem Winterlude – Winter Places Project

by Felicia Cheney

Salem Main Streets and Creative Collective, in partnership with the City of Salem, created the new Salem Winterlude Initiative in December 2020, bringing light and creativity to downtown Salem during the 2020/2021 winter.

February 16, 2021
February 11, 2020
Featured image for “Salem’s So Sweet Ice Sculptures – PHOTOS”
PHOTOS
Salem

Salem’s So Sweet Ice Sculptures – PHOTOS

by joeyphoenix
“Candy” – The House of the Seven Gables Photos by Creative Collective The 2020 Salem’s So Sweet Chocolate and Ice Sculpture Festival wrapped up this past Sunday. The beloved annual tradition of filling the town with ice sculptures brought locals and visitors out into the cold for a weekend of sweet treats and frozen art. Here are some of the
February 11, 2020
February 7, 2020
Featured image for “CONTEST – Salem’s So Sweet”
Contests
TRENDING

CONTEST – Salem’s So Sweet

by John Andrews
Salem’s So Sweet Instagram contest! Coming into town for the annual Ice Sculpture display in Salem? Well, all you need to do is take some pictures, post, and tag on Instagram and you are in the running! Salem’s So Sweet is a Salem Chamber, Salem Main Streets, and Destination Salem production Entrants must tag 10 Creative Collective members in a
February 7, 2020
February 3, 2020
Featured image for “104.9 Curtains Up – Salem’s So Sweet”
ART
Communities

104.9 Curtains Up – Salem’s So Sweet

by John Andrews
Chocolate, Wine, Ice Sculptures, shopping and more! The executive director of Salem Main Streets, Kylie Sullivan and founder of the Creative Collective John Andrews sit and chat with 104.9’s Curtains Up host Aurelia Nelson about Salem’s So Sweet Chocolate and Wine Festival, the Salem Flea special market, Artist’s Row and looking ahead to Artopia, the big fashion show, Salem Arts
February 3, 2020