
Salem’s So Sweet Sunday 2026: Photos & Highlights
Sunday brought blue skies and sunshine to wrap up the Salem’s So Sweet festival weekend — and what a finish it was. The ice sculptures glistened in the sunlight as visitors made their way through downtown Salem and beyond to landmarks like the House of the Seven Gables and the Salem Witch Museum. The sculpture trail stretched across the city,

Salem’s So Sweet Saturday Ice Sculpture Trail 2026
Saturday brought heavy snowfall to downtown Salem — and it made Salem’s So Sweet ice sculpture trail even more spectacular. Dozens of hand-carved ice sculptures lined the streets, each one sponsored by a local Salem business and adding a unique touch to the winter wonderland atmosphere. Highlights included a stunning replica of Old Town Hall sponsored by Derby Square Architects,

Salem’s So Sweet Friday Night Kickoff 2026 Photos
The Salem’s So Sweet festival kicked off on Friday night with a magical evening in downtown Salem, MA. Despite the cold and snow, the streets came alive with illuminated ice sculptures glowing in pink, blue, and purple lights, live saxophone music from Chagall PAC, and a warm kickoff event hosted by the Salem Chamber of Commerce. Local artisans showcased their

Salem’s So Sweet Brings Ice Sculpture and Magic to Downtown Salem – PHOTOS
Images by Creative Collective unless otherwise stated. The 20th Annual Salem’s So Sweet Chocolate and Ice Sculpture Festival took main stage this past weekend in downtown Salem. Even with the tricky weather, the ice sculptures that were installed were stunning while they stood. Over the years, the festival has also evolved to include new app-based games with prizes, more ice

Vampires, Chocolate, and Bachata – Your Guide to Valentine’s Day 2022
Editor’s Note: If you feel like something is missing from the list, send our editor a message at joeyphoenix@creativecollectivema.com for consideration. It’s just over two weeks to Valentine’s Day (aka: Galentine’s Day, Palentine’s Day, Meowlentine’s Day, whatever you prefer). And if you don’t already have plans or reservations somewhere with candles and roses, or if that’s just not really your

Love Letters to… Campaign
The Love Letters to… Campaign was an initiative that supported small businesses, makers, artisans, and performers! We created the Love Letters to…. campaign in the spirit of the month of February and the need to thank everyone who has been working so hard to keep us fed, clothed, and inspired throughout the challenges of the winter.

Salem Winterlude – Winter Places Project
Salem Main Streets and Creative Collective, in partnership with the City of Salem, created the new Salem Winterlude Initiative in December 2020, bringing light and creativity to downtown Salem during the 2020/2021 winter.

Salem’s So Sweet Ice Sculptures – PHOTOS
“Candy” – The House of the Seven Gables Photos by Creative Collective The 2020 Salem’s So Sweet Chocolate and Ice Sculpture Festival wrapped up this past Sunday. The beloved annual tradition of filling the town with ice sculptures brought locals and visitors out into the cold for a weekend of sweet treats and frozen art. Here are some of the

CONTEST – Salem’s So Sweet
Salem’s So Sweet Instagram contest! Coming into town for the annual Ice Sculpture display in Salem? Well, all you need to do is take some pictures, post, and tag on Instagram and you are in the running! Salem’s So Sweet is a Salem Chamber, Salem Main Streets, and Destination Salem production Entrants must tag 10 Creative Collective members in a

104.9 Curtains Up – Salem’s So Sweet
Chocolate, Wine, Ice Sculptures, shopping and more! The executive director of Salem Main Streets, Kylie Sullivan and founder of the Creative Collective John Andrews sit and chat with 104.9’s Curtains Up host Aurelia Nelson about Salem’s So Sweet Chocolate and Wine Festival, the Salem Flea special market, Artist’s Row and looking ahead to Artopia, the big fashion show, Salem Arts





