January 1, 2021

Stay Local Campaign (#StayLocalma)

by Felicia Cheney
Featured image for “Stay Local Campaign (#StayLocalma)”

#StayLocalMA (#StayLocal2020) was an innovative and collaborative regional approach to explore, dine, and shop locally. We created The Stay Local MA Campaign to support your favorite small businesses throughout the community – both in-store and online and keep your money local.

“Small businesses are the lifeblood of most communities and on the North Shore that couldn’t be more true,” said John Andrews (he/him), President and Founder of Creative Collective.

“With the Stay Local campaign we really wanted to feature the humans and stories behind some of these small business and the creative workforce.”

In the face of the challenges of 2020 an early 2021, Creative Collective, The Greater Lynn Chamber, Lynn Main Streets, and Salem Main Streets combined strategies to provide support to a cross-industry selection of small businesses. In addition, we partnered with other local organizations to maximize the reach and effectiveness of the campaign.

In addition, we partnered with other local organizations – including Destination Salem – to maximize the reach and effectiveness of the campaign and featured small businesses in roundups on Creative North Shore. Some of these roundups included: