The GRAYSCALE indie business summit Salem has been waiting for finally has a date. From March 31 through April 2, downtown Salem transforms into a three-day hub for creative entrepreneurs. Specifically, it’s built for indie business owners, artists, and makers who have always felt like outsiders at traditional business events. Amber Newberry and the Die With Your Boots On team

The Amplifying Voices Film Festival 2026 returns to The Cabot in Beverly, MA on March 12–13 with two days of free film screenings celebrating stories by and about people of color. Now in its fourth year, the festival has quickly become one of the North Shore’s most meaningful cultural traditions. Additionally, this year’s lineup features powerful documentaries, an international shorts

On February 24th, Creative Collective and Salem Rotary came together at The Hawthorne Hotel for The Mixer: A Collaborative Winter Celebration — and what started as a cocktail reception turned into something much bigger. Nearly 200 people packed the Grand Ballroom for an evening of food, music, photo experiences, and genuine community energy. But the heart of the night was

  A little blue heron stands perfectly still, its eyes locked on a tiny froglet just below the waterline. In that split second, Gloucester photographer Joyce Wood pressed the shutter — and captured the grand prize of the Essex Heritage Photo Contest 2025. Her image, “Little Blue Heron and Froglet,” is one of fifteen winning photographs that remind us why

Sunday brought blue skies and sunshine to wrap up the Salem’s So Sweet festival weekend — and what a finish it was. The ice sculptures glistened in the sunlight as visitors made their way through downtown Salem and beyond to landmarks like the House of the Seven Gables and the Salem Witch Museum. The sculpture trail stretched across the city,

Saturday brought heavy snowfall to downtown Salem — and it made Salem’s So Sweet ice sculpture trail even more spectacular. Dozens of hand-carved ice sculptures lined the streets, each one sponsored by a local Salem business and adding a unique touch to the winter wonderland atmosphere. Highlights included a stunning replica of Old Town Hall sponsored by Derby Square Architects,

The Love Letter Market brought together some of the best local artisans and makers for a Valentine’s Day shopping experience like no other. Held as part of the Salem’s So Sweet festival weekend, this curated market filled an elegant ballroom with handmade goods, creative vendors, and plenty of festive spirit. From French Press Candle’s custom Valentine’s candles to Kyella Design’s

The Salem’s So Sweet festival kicked off on Friday night with a magical evening in downtown Salem, MA. Despite the cold and snow, the streets came alive with illuminated ice sculptures glowing in pink, blue, and purple lights, live saxophone music from Chagall PAC, and a warm kickoff event hosted by the Salem Chamber of Commerce. Local artisans showcased their

By John Andrews | Content Director, Creative Collective | February 2026 On Wednesday night, a group of us stood inside something historic. The Peabody Essex Museum opened its doors for a press and influencer preview of Edmonia Lewis: Said in Stone — the first major retrospective devoted to a nineteenth-century sculptor who was told, in every way a society can tell someone, that

Salem and East Budleigh Celebrate 400 Years of Transatlantic Connection A 400-Year-Old Bond Becomes Official Four centuries after Roger Conant left his Devon village to establish what would become Salem, Massachusetts, the two communities he connects are making their bond official. In February 2026, Salem Mayor Dominick Pangallo and East Budleigh Parish Council Chair John Tresidder formalized a Sister City