Whether you’re launching your first online store or refining a long-established one, your digital

storefront holds immense potential as a revenue stream. But having an online store is only the

first step. The real challenge? Attracting the right customers and converting visits into sales.

That’s where digital marketing becomes your most powerful ally. Marketing channels like

Google Ads are an essential tool for anyone selling their products online. Learn:

• Key decision points in designing your store
• Choosing the right e-commerce platform
• Best marketing channels for e-commerce
• Leveraging data to understand buyer behavior

This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).