The Salem’s So Sweet festival kicked off on Friday night with a magical evening in downtown Salem, MA. Despite the cold and snow, the streets came alive with illuminated ice sculptures glowing in pink, blue, and purple lights, live saxophone music from Chagall PAC, and a warm kickoff event hosted by the Salem Chamber of Commerce. Local artisans showcased their

Mark your calendars for an unforgettable day of maritime adventure! The Salem Maritime Festival 2025 returns on Saturday, August 9th, from 11 AM to 4:30 PM at Salem Maritime National Historic Site on Derby Street. This free family event promises cardboard boat races, tall ship tours, historic building explorations, and countless activities celebrating Salem’s rich seafaring past. As one of

The Salem Ice Scream Bowl 2025 returns to Salem Common on Wednesday, August 6, from 6:00-7:30 p.m., offering the perfect blend of sweet treats and community support. This beloved Heritage Days tradition brings together North Shore ice cream vendors, families, and neighbors while raising critical funds for Salem Main Streets’ downtown revitalization efforts. Why Your Scoop Matters: Supporting Salem Main

View the full set Salem’s transformation from persecution to pride reached new heights as over 30,000 people flooded the historic streets on June 28, 2025, for the North Shore Pride Festival. What began as Dr. Hope Watt-Bucci’s response to witnessing discrimination in 2012—expecting maybe 100 supporters—has exploded into one of Massachusetts’ most vibrant celebrations of LGBTQ+ identity, creativity, and community.

The magic of community reading returns to Salem this summer, and we couldn’t be more excited to share the details of One Book, One Salem 2025. For the third consecutive year, the Salem Literary Festival will feature acclaimed author Julia Alvarez, bringing our community together through the shared experience of reading, and this year’s selection promises to be extraordinary. This

About the Podcast Creativity Connects with Mikki Wilson is a Creative Collective podcast that goes beyond the brand and into the authentic journeys of women entrepreneurs who are members of the Creative Collective. Each episode, host Mikki Wilson sits down with a woman business owner from the Creative Collective community to explore her unique path, what drives her, and where

A Magical Valentine’s Tea Party: Where Teddy Bears Come to Life in Salem Looking for a truly special way to celebrate Valentine’s Day with your little ones? The Good Witch of Salem invites families to step into a world of wonder at the enchanting Teddy Bear Tea Party, where magic meets meaning in a celebration designed especially for children. Set

Salem transforms into a winter wonderland this February as the beloved Salem’s So Sweet Chocolate & Ice Festival returns for its 23rd year. This cherished tradition combines the sparkle of illuminated ice sculptures with the warmth of chocolate treats and Valentine’s Day celebrations, creating a magical weekend experience for visitors and locals alike. Salem’s 23rd Annual Chocolate & Ice Festival

Winter in Salem transforms into a magical celebration as the beloved Salem’s So Sweet Chocolate & Ice Sculpture Festival marks its 23rd year. This cherished tradition, running from February 7 through February 9, 2025, promises to enchant visitors with a spectacular blend of culinary delights and artistic wonder. A Sparkling Opening Night The festival kicks off with an exclusive Friday

This November and December, the North Shore transforms into a winter wonderland filled with creativity, community, and festive cheer as the holiday season approaches. Behind every sparkling storefront and handcrafted creation lies the heart of our local economy – small businesses and creative entrepreneurs who pour their passion into making our region unique. When you support these local merchants, you’re