Ashley Tina’s Beacon of Light and Love
The narrative of Ashley Tina, an elementary school teacher specializing in ELL and Special Education, underscores the profound impact of social and emotional development on children’s academic success. This journey from educator to visionary was propelled by a deep commitment to enhancing children’s and families’ well-being. After stepping into parenthood in 2012, Ashley felt a compelling urge to broaden her sphere of influence, driven by a potent mix of intuition, compassion, and unwavering dedication.
In 2017, this calling culminated in the creation of The Good Witch of Salem by Ashley Tina, aiming to forge a positive trajectory for the next generation. The Good Witch of Salem transcended being merely a project; it evolved into a heartfelt mission to foster self-love, self-awareness, and self-growth. Marking a pivotal moment in its journey, Amanda Curtis, known on social media as @youcanneverbeoverdressed, has stepped in as Co-CEO and Chief Executive Witch. Amanda’s induction heralds a new era of reaching an international audience with The Good Witch of Salem’s transformative message.
Amanda Curtis stands out for her entrepreneurial prowess in experiential retail, e-commerce, and technology; celebrated for her recognition in Forbes’ 30 Under 30 in 2016 for retail and e-commerce, as well as being named the National Retail Federation’s Person Changing Retail’s Future. Her portfolio sparkles with successful collaborations with industry stalwarts like Macy’s Herald Square NYC, Microsoft NYC, Lord & Taylor, SXSW, Dell, Disney, and NBC Universal, not to mention trailblazing retail and content partnerships with Macy’s Inc. and NBC Universal’s Project Runway.
Embracing the mantle of the Good Witch for the first time, Amanda Curtis brings her rich experience, zeal for child development, and allegiance to the foundational principles of The Good Witch of Salem. Her role as an influential professional, dedicated wife, and mother of two mirrors the core values of The Good Witch of Salem. Amanda’s exceptional background in retail, e-commerce, and fashion design, coupled with her proven track record of successful collaborations, is set to amplify the mission and reach of the organization significantly.
Ashley Tina, and Amanda share a common vision of empowering global communities of children and families. Their shared entrepreneurial zeal and magical capabilities aim to propel The Good Witch of Salem’s mission across borders. Their dedication to enhancing social and emotional well-being, deeply rooted in a belief in the transformative and universal power of love, is poised to make a lasting and positive impact on children of all ages.
As they embark on this enchanting journey, they extend an invitation to the world to partake in the spreading of this magic. Together, Ashley Tina and Amanda Curtis are determined to ascend to unprecedented heights, illuminating the globe with the love and light of The Good Witch of Salem.
Together, they are set to soar to great heights!
