

Unlocking Success: The Crucial Role of a Solid Marketing Strategy for Creative Businesses
In the dynamic and ever-evolving landscape of creative businesses, a solid marketing strategy is one key ingredient that can truly set them apart. 🚀 From boutique digital agencies to design studios and everything in between, the essence of creativity thrives on captivating minds and inspiring action. However, in today’s crowded marketplace, talent alone cannot propel a creative venture to the


Celebrating Pride Month across the North Shore
by Kati Nalbandian We’ve always been proud of our LGBTQIA+ team members, community members, friends and family. With so much at stake across the country for queer and trans youth and folx of all ages in our LGBTQIA+ communities, we are also proud to celebrate with all of you here across the North Shore. We have dozens of events


Creative Collective Brings Illuminated Art to Salem’s So Sweet
SALEM, MA- A traveling installation with the Jewish Arts Collaborative of Boston joins the annual Salem’s So Sweet ice sculpture illumination from 5pm to 8pm on February 10 and 11, 2023. Sponsored by Creative Collective LLC, Brighter Ignited will be on Essex Street by the Peabody Essex Museum. Designed by artist Tova Speter and built by craftsman Manny Hutter, this


Community Mapping Salem’s Parks with FIELD NOTES
Images and Story by Joey Phoenix This fall, Salem Artist-in-Residence Maia Mattson of Stixsense partnered with sound engineer Casey Keenan of Gravity Wave Studios for a unique project highlighting and documenting Salem’s diverse green spaces. Their new exhibition at Old Town Hall, FIELD NOTES, will pair audio interviews the duo recorded with local individuals impacted by these parks alongside an


Salem Pantry partners with Northeast Animal Shelter
The Salem Pantry is partnering with Northeast Animal Shelter to provide free pet food at weekly mobile markets. Guests of The Salem Pantry can bring home free pet food thanks to a unique partnership with Northeast Animal Shelter. On average, the Northeast Animal Shelter donates 450 pounds of assorted pet food per week to be distributed at sites across Salem.


This Year in Photos
2022 was another year for the books! We celebrated, danced, created, built, networked, and were inspired. Here are some of our favorite moments from this past year! Salem’s So Sweet Chocolate and Ice Sculpture Festival – February 2022 The Salem So Sweet Chocolate and Ice Sculpture Festival is an annual tradition in Salem, Massachusetts a decadent tradition of delectable chocolate, sparkling ice


SeaView will lift your spirits and remind you of your humanity
By Easton Mills Key art by Matthew Eriksen of Good Brand Partners Beverly’s North Shore Music Theatre hosted the staged reading of Nate Bertone’s (Letters from War) newest play on Tuesday, December 13th for a sold out house of North Shore locals. The SeaView Nursing Home For The Newly Deceased centers on six freshly dead spirits and their experience inside


Boundaries and Boundary-Breaking in Himalayan Art at the PEM
Spirits: Tsherin Sherpa with Robert Beer On view February 4 to May 29, 2023 The Peabody Essex Museum (PEM) presents Spirits: Tsherin Sherpa with Robert Beer, an exhibition that explores the forces of tradition and innovation through the work of two leading figures in Himalayan art. Nepalese-born Tibetan American artist Tsherin Sherpa creates captivating paintings and sculptures that stretch, bend, reconfigure and


Relationship Marketing and how it’s transforming networking and brand identity
Two experts discuss branding and relationship marketing and why your business needs it. Story and photos by Joey Phoenix If there is a fast track to business success, it isn’t through traditional networking and outdated marketing strategies. It’s through a combination of solid brand identity and a new form of business connection called Relationship Marketing. Tale as old as time


NSMT presents A Benefit Reading Of Nate Bertone’s Newest Play
The reading of THE SEAVIEW NURSING HOME FOR THE NEWLY DECEASED will occur on December 13, 2022 at 7PM – Tickets on sale now. In March of 2020, as the world shut down to fight a global pandemic, and little was known about what we were then calling Coronavirus, Karen Nascembeni, the General Manager of the North Shore Music Theatre (NSMT)