About This Event

Join us at CinemaSalem on Thursday, May 7, 2026 for the hometown premiere of Witch City — a brand-new comedy television pilot filmed entirely in downtown Salem and created by local powerhouse Allie Del Franco. Following a recent NYC screening where it took home Best Comedy Television Series, this 28-minute pilot lands in Theater One for a charming, chaotic, and slightly unhinged love letter to the Witch City.

About the Show

Witch City follows Bridget, a New Yorker who flees to Salem after a brutal break-up and lands a job at a failing tour guide company. To save it, she hires a roster of deranged comics and Halloween street performers — unleashing chaos on tourists and locals alike. Expect the kind of comedy that could only come from someone who actually lives here.

What to Expect

• Red Carpet Photo Op — Step onto the red carpet as doors open and mingle with cast, crew, and fellow Salem creatives.
• Live Comedy Intro — A stand-up warm-up before the screening to set the tone.
• The Pilot Screening — A 28-minute introduction to the world of Witch City, projected in CinemaSalem’s Theater One.
• Q&A with Cast & Creator — Hear directly from Allie Del Franco and members of the cast about how the show came together — and how you can get involved with future episodes.
• Post-Screening Mingle — Stick around to connect with the team and the local arts community.

Schedule

• 6:30 – 7:00 PM: Doors open, mingling, and red carpet photo op
• 7:15 PM: Comedy intro
• 7:30 PM: Television pilot screening
• 8:00 – 8:30 PM: Q&A with the creator and cast — plus how to get involved with future episodes
• 8:30 – 9:00 PM: Mingle

Event Details

• Date: Thursday, May 7, 2026
• Time: 6:30 PM – 9:00 PM (120 minutes)
• Location: CinemaSalem, Theater One — 1 East India Square Mall, Salem, MA 01970
• Cost: $15 – Tickets here

About the Creator

Allie Del Franco is the creator and driving force behind Witch City. A Salem-based comedian and producer, she runs more than 250 comedy events a year across the North Shore and was featured as the cover girl of the April edition of Northshore Magazine. Witch City is her love letter to the town that made her — filmed 100% in downtown Salem with local talent.

Why Attend

This is a rare chance to see a Salem-made, award-winning comedy pilot on the big screen before anyone else — alongside the people who made it. Whether you’re a local film fan, a comedy nerd, or someone who loves seeing Salem through a creative lens, the Witch City premiere at CinemaSalem is the kind of hyperlocal cultural moment you’ll want to say you were at.