March 13, 2023

Meet the Member: Writing Art

by Arielle Kaplan

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Interviewee:

Elena Bachrach (she/her)

 

In your words… Tell us about your organization, business, initiative.

Are you an artist, or an arts and culture organization, looking for a writer to help tell your story and broaden the reach and appreciation of your art or work? That’s what I do.

I am a Freelance Writer focused on translating visual and performing arts into the written word. As a passionate supporter and consumer of the arts, I thrive on the translation of artistic vision into the written language with experience helping others achieve their individual or institutional goals. I have a deep understanding of organizations committed to the arts, service, and action. My expertise is in celebrating and communicating the creative’s story for artist statements, book projects, marketing materials, strategic planning and visioning documents, grant applications, or editing assignments. The finished products can be targeted for the digital space and/or the print world. Writing Art is agile and collaborates with individual artists as well as with teams serving arts and culture organizations.

Throughout your time working with me, you will draw upon my skills as an expert project manager, problem solver, and creative collaborator, and benefit from my strong writing, research and editing skills. I can be trusted to meet deadlines and have the capacity to see and value the minutiae as well as the big picture. You can rely on my ability to be both a self-starter and a team player. And all with humor tossed in to keep us grounded.

Let’s talk and write your story.

 

Tell us a bit about you and why you do what you do? Share your passions for your business, initiative, organization.

Several years ago, to develop an admissions viewbook, my team and I told the stories of individual students thriving at a very special liberal arts college. Many among these students dreamed of becoming successful artists & we counted on the prospective students seeing themselves in their stories.

Stories.

Stories have become integral to our contemporary lexicon.

Why?

We connect with each other when we tell our stories. We all have one. In fact, we have several. As time passed, I was gifted a variety of experiences – professional and personal – which have brought me to Writing Art. I have identified a need, which if met on its own terms, I can help address. Many artists are gifted writers. Others, however, know they need the written word to tell the story of their art but do not have the temperament, inclination or bandwidth. Arts & culture organizations often are producing inspiring work with a poorly resourced infrastructure — maybe if they had someone to whom to hand off a discrete project, the team might breathe a little easier. That’s where I come in.

I thrive where art and business intersect. The space at this intersection is where the artists, or arts & culture organizations, must sometimes reside to celebrate their art & work to make it more available to the world. The reach and visibility you seek for your art, for your work, can be achieved through the written word, alongside the wonderful images of your art (still and moving) — with an artist statement, a book project you have imagined, accessing funding for artists to help propel you to your next project or afford you more time with an existing project, polishing your website content, developing a blog or newsletter for collectors or potential collectors, crafting strategic planning and/or visioning documentation, and so on. I will bring to the work curiosity, sensibility, empathy, respect, awe, and a capacity to see what is possible and how to get there. Working with your budget, I will help you organize your thinking and project(s). Together we will tell your story, the story of your art, the story of your work, and we will create formidable results.

 

What role do you think your business plays in supporting a more creative community? OR your community in general. (Bonus! Why do you think a more creative community is important?)

Over the years, through personal and professional experiences, I have come to understand and deeply appreciate the perspective and tools creatives bring to our shared experience. Now, in this next professional chapter, I plan to harness what I have learned, my own skills set, and a profound passion for the creative community to support and celebrate the artist, and/or arts & culture organization, by articulating the creative process and its results for the digital or printed page.

 

What was the last book you read OR What was the last video you watched that made an impact on you?

I just finished Marcia DeSantis’ A Hard Place to Leave (suggested in a writing workshop I have been a part of for nearly three years). Currently I am listening to Barbara Kingsolver’s Demon Copperhead and am reading the paperback edition of Doris Kearns Goodwin’s Lyndon Johnson and The American Dream.

 

What’s the one thing people would be surprised to learn about you our your business?

I lived in Nigeria for intensive Hausa language study and for my PhD research – of course totally unrelated to Writing Art! But, not really … that’s a longer story.

 

What is Creative Collective?

Creative Collective is a group of economic development strategists, small business supporters, activation specialists, and believers in the importance of the creative workforce. We foster growth, sustainability, and scalability for small businesses, creative thinkers, organizations, entrepreneurs, and innovators. Learn more and join Creative Collective at www.creativecollectivema.com/join

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Writing and editing services for the creative and/or arts & culture organization Are you an artist, or an arts and culture organization, looking for a writer to help tell your story and broaden the reach and appreciation of your art or work? That’s what I do. I am a Freelance Writer focused on translating visual and performing arts into the
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