December 15, 2021

Salem and other North Shore communities announce second annual directory for businesses of diverse and minority ownership

by joeyphoenix

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From the City of Salem

Salem Mayor Kim Driscoll recently announced the opening of registrations for businesses to join the 2022 North Shore Diversity Catalog. Building on the success of the 2021 Catalog (, Salem and its partner municipalities seek to update the listings and solicit participation from even more new businesses of diverse ownerships. Registration will be open until February 1, 2022.

To register for the 2022 Diversity Catalog, fill out the form in its entirety here: The form is also available in Spanish here:

Registration is open until February 1, 2022. Registrations after February 1, 2022, will be allowed, however, entry into the catalog for those late registrants may be delayed. Previously listed businesses from the 2021 Catalog must also visit the registration link to confirm their business’ information or update it if necessary.

The North Shore Diversity Catalog is a tool to help businesses share information about the services they provide or the products they offer. It also helps cities and towns in the region to identify the diverse array of business owners so that they can better connect them with opportunities for municipal procurement (when cities and towns purchase items or services). As before, the catalog will be published on the City of Salem’s website, promoted by the partner municipalities, and shared with local Chambers of Commerce, Main Streets organizations, and other community groups.

“The 2021 North Shore Diversity Catalog featured over one hundred local businesses that call this region home,” said Mayor Driscoll. “It not only offered municipalities a directory of businesses with diverse ownership for procurement purposes, it also provided a resource to residents who wanted to shop local and support our diverse business community. I am excited to continue Salem’s partnership with our neighboring communities as registration opens for the 2022 Diversity Catalog. Together we can continue to build upon this community resource and marketing tool, making it further reaching and even more helpful than it was last year.”

To participate in the Catalog, a business must meet two criteria:

(1) Be located within the greater Salem region (i.e. Beverly, Danvers, Lynn, Marblehead, Nahant, Peabody, Salem, and Swampscott), and

(2) Have at least 51% of the ownership team in at least one of the following categories: Immigrant, Lesbian, Gay, Bisexual and Transgendered (LGBTQIA), Black/African American, Hispanic or Latino (Central/South American or Caribbean), American Indian/Alaskan Native, Asian, Native Hawaiian/Other Pacific Islander, Person/People with a (dis)ability, Service-Disabled Veteran, Veteran, and/or Woman/Women.

Creative Collective’s 2021 #StayLocal Campaign

Initiative encourages community to shop small and support local small businesses this November and December

It’s time for #StayLocal2021 – follow the hashtag for the best of local eats, drinks, experiences, and shopping North of Boston.

The approaching Holiday season is putting people in the shopping, eating, and drinking mood as small businesses across the North Shore are gearing up for the busiest time of the year. Following up the successful 2020 #StayLocal campaign, Creative Collective is launching #StayLocal2021, encouraging individuals to shop and support small this upcoming holiday season. Learn more.