Relationship Marketing and how it’s transforming networking and brand identity
Two experts discuss branding and relationship marketing and why your business needs it. Story and photos by Joey Phoenix If there is a fast track to business success, it isn’t through traditional networking and outdated marketing strategies. It’s through a combination of solid brand identity and a new form of business connection called Relationship Marketing. Tale as old as time
11 ideas for Father’s Day Fun
It’s finally that time of the year when we take time to celebrate the father figures in our lives! However, in the hustle of mid-June it’s easy to get swept up in other responsibilities and let Father’s Day slip your mind. But fear not, we have gathered a list of fantastic last minute Father’s Day ideas. By taking inspiration from
How to Make Your Marketing More Inclusive
Creating an inclusive brand that makes room for anyone who wants to participate is an intentional and continual process. And making the pledge to create a more inclusive business (and marketing strategy) isn’t something you do once and call it a day, but rather an ongoing and evolving commitment to making sure that the door is open to everyone in a way that’s equitable and accessible.
It’s Ok, Sit Down for a Moment
By Joey Phoenix Do you feel like you’ve been going and going without stopping? Does it seem like since the summer you’ve been in an all out sprint and now suddenly the end of the year almost upon us and you haven’t felt able to take a moment to just be? This is me giving you permission to take a
#StayLocalMA Encourages North Shore Residents to Shop Small in 2020
Embracing the Light with Susannah Bothe Photography – PHOTOS
by Joey Phoenix It was below freezing and windy in Salem, MA when I met up with photographer Susannah Bothe (she/her/hers) for a portrait session. The sun was bright on the Punto Urban Art Museum murals and the steam from laundry vents filled the alleys with a strange yet beautiful mist. I couldn’t feel my fingers but I didn’t care.
City of Salem Representatives to Participate in Holiday Retail Crawl on Friday, November 20
From Destination Salem This month, we’re highlighting local businesses as part of our #StayLocal campaign. Scroll to the bottom for more information. WHO: Salem Mayor Kim Driscoll, Destination Salem Director Kate Fox, and Salem Main Streets Director Kylie Sullivan WHAT: Salem Mayor Kim Driscoll, Salem Main Streets Director Kylie Sullivan, and Destination Salem Director Kate Fox will stroll through downtown Salem touring local
The Artful Life to Open New Expressive Arts Center in Salem
Success Stories is a series celebrating achievement, growth, and exciting news from Creative Collective Members. Click here to learn more about Creative Collective’s Membership Program By Joey Phoenix The Artful Life Counseling Center and Studio is moving to Salem, MA in early spring 2020. In January, the City of Salem approved a $50,000 Small Business loan to help the center
Shop Small Business Saturday with the Collective
Although some holiday shoppers enjoy Black Friday and all that comes along with it, many others would prefer to avoid the stampedes and support local makers, artisans, creators, and independent shops instead. Small Business Saturday, a movement created by American Express, is a way to support small businesses and many local organizations, chambers and business initiatives use this as a
Why Supporting Small Business Matters
by Joey Phoenix and Kylie Sullivan If you live on the North Shore and have access to the diversity of restaurants, retail, services, and experiences that these cities have to offer, it’s not difficult to imagine why it’s important to support small business in your community. Supporting local small business is incredibly important for so many reasons: it feeds back
