Middle Child Design Studio

Middle Child Design Studio

Middle Child Design Studio, led by Kirsten Pereira, is a Boston-based full-service design studio specializing in strategic brand design, custom illustration, and creative copywriting. With over a decade of industry experience, Kirsten crafts unique visual identities for businesses ranging from local entrepreneurs to global corporations.

Core Services:

1. Strategic Brand Design
2. Custom Illustration for Print and Digital Media
3. Responsive Website Design (Squarespace, WordPress, Shopify)
4. SEO-Optimized Copywriting & Content Creation
5. Marketing Collateral Design

Specialized Design Offerings:

• Professional Logo Design (Primary, Secondary, Brandmarks)
• Comprehensive Brand Strategy Development
• Custom Color Palette & Typography Selection
• Unique Icon & Pattern Design
• Product Packaging Design
• Restaurant Menu & Signage Design
• Apparel & Merchandise Graphic Design
• Editorial & Book Cover Illustration
• Social Media Template Design
• Corporate Presentation Design

Comprehensive Branding Packages:

1. The Strategic Brand Design & Website Package
   • Full brand identity development
   • Custom 5-page responsive Squarespace website
   • Extensive brand guidelines
   • Strategic marketing collateral items
2. The Essentials Branding Package
   • Core brand identity elements for startups
   • Tailored brand strategy and guidelines
   • Key marketing collateral item
3. The Mini Branding Package
   • Professional logo suite for small businesses
   • Cohesive color palette and font system
   • Ideal for entrepreneurs and startups

Custom Illustration Services:

• Distinctive brand illustrations
• Editorial illustrations for publications
• Creative product packaging designs
• Custom apparel and merchandise graphics
• Interior branding and mural design
• Book and publication illustrations
• Digital and print advertisement designs

Professional Copywriting Services:

• Conversion-focused website copy
• Memorable brand messaging and taglines
• Engaging marketing material content
• SEO-optimized blog posts and articles

Industries Served:

• Creative entrepreneurs
• Restaurants and hospitality businesses
• Cannabis dispensaries
• Wellness and spa industries
• Salons and beauty businesses
• Unique retailers and e-commerce brands

Unique Selling Points:

• Handcrafted, original designs tailored to each client
• Strategic approach focusing on brand storytelling and audience engagement
• Multi-disciplinary expertise in design, illustration, and copywriting
• Personal, one-on-one client experience with studio owner
• Limited client intake to ensure high-quality, focused work

About the Owner:

Kirsten Pereira is a multi-disciplinary graphic designer, illustrator, and writer. Her playful yet strategic approach helps businesses stand out in saturated markets and reach their ideal audiences. As a middle child herself, Kirsten brings a unique perspective to her work, balancing creativity with strategic thinking for businesses of all sizes.

Middle Child Design Studio is the ideal creative partner for businesses seeking to elevate their brand presence. Whether you’re a startup needing a complete brand identity or an established company looking to refresh your image, Kirsten’s thoughtful approach ensures your brand tells a compelling visual story that resonates with your target audience.

Website: www.middlechilddesignstudio.com
Email: hello@middlechilddesignstudio.com
Phone Number: 617-872-7246
Instagram: @middlechild_studio