January 13, 2025

Meet the Member: Lightmark Creative

by Alyssa Conary
Featured image for “Meet the Member: Lightmark Creative”
Interviewee:

Tori Henry (she/her/hers)

In your own words, tell us about your business, organization, or initiative.

Lightmark Creative is a video and marketing production company. We specialize in helping organizations tell their stories and connect with their audiences through high-quality, creative content. Our team provides a full range of services, from concept development to production and post-production, ensuring that each project is tailored to meet our clients’ unique needs and goals.

We work closely with clients to create impactful video campaigns that drive engagement, highlight their values, and showcase their strengths. In addition to video production, we incorporate marketing strategies that emphasize storytelling, authenticity, and value-driven communication.

Tell us a bit about you and why you do what you do. Share your passions for your business, organization, or initiative.

I’m the Senior Producer at Lightmark Creative, and I’ve been with the team for about five years now. Being part of a smaller company means we all wear a lot of hats, but my main role is to oversee projects from start to finish. I focus on keeping communication clear between our clients and our team, making sure nothing slips through the cracks and everything stays on schedule.

What I really love about this work is seeing ideas come to life. Whether it’s a video project or a full marketing campaign, there’s something amazing about watching a concept turn into something real that makes an impact.

What is the last thing you read, watched, or listened to that had an impact on you?

I recently read A Voice in the Wind by Francine Rivers, and I’ve been drawn in by its themes of faith, sacrifice, and redemption. Usually, I’d spend my free time watching TV, but this book has really surprised me by how much it’s captured my attention. I love how it dives into the struggles and convictions of the characters in a way that feels timeless and relatable. It’s made me think about my own journey and the importance of standing by my values, which has been both inspiring and thought-provoking.

What’s the one thing people would be surprised to learn about you or your business?

One thing people might be surprised to learn about me is that while I love being creative and working in a fast-paced environment, I’m actually a bit of an introvert at heart. I recharge by spending quiet time with a good book, relaxing at home, or going for a peaceful walk. Another big surprise is that I became a mom this past year, and my little one is about to turn one! It’s been an incredible journey that’s taught me so much about patience, balance, and embracing every moment.

What is Creative Collective?

Creative Collective is a group of economic development strategists, small business supporters, activation specialists, and believers in the importance of the creative workforce. We foster growth, sustainability, and scalability for small businesses, creative thinkers, organizations, entrepreneurs, and innovators. Learn more and join Creative Collective at www.creativecollectivema.com/join

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Lightmark Creative | Content Creation & Studio Services

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