March 26, 2024

Meet the Member: The Sea Wych Salem

by Arielle Kaplan

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Phe Needham (She/Her)

In your words… Tell us about your organization, business, initiative.

The Sea Wych Salem is a small, woman-owned e-commerce site based in Salem, Massachusetts (US) dedicated to sea and water witchcraft. Our goal is to provide a one-stop-shop and resources site for sea and water witches everywhere. Our products are ethically sourced, either locally by the Sea Wych herself, or from small businesses and practitioners who ensure that no harm is done when foraging and gathering their materials.

Tell us a bit about you and why you do what you do? Share your passions for your business, initiative, organization.

The Sea Wych Salem has been the longtime dream of owner, Phe, a solitary Sea Witch who has been practising for 20 years. In addition to providing ethically and sustainably sourced goods, she wanted to create a space to make it easy for sea and water witches to find the tools and teachings of their chosen craft and path.

The ultimate goal is to open a storefront here in Salem, MA in the next few years, and as we grow, to add courses, classes, workshops, ritual retreats, and to donate a portion of our monthly proceeds to local and global oceanic and waterway conservation efforts, as well as to local charities.

What role do you think your business plays in supporting a more creative community? OR your community in general. (Bonus! Why do you think a more creative community is important?)

Art is magic, and so is activism. With a stated goal of fostering a community dedicated to connecting with the natural world (in particular, our oceans and water ways) and conserving it, I believe that The Sea Wych Salem can help all of us raise a better awareness of our impact on the world around us through the use of natural materials in creating tools for spiritual use, and works of art. Opening ourselves to different ways of looking at the natural world around us also fosters new ways of thinking about conservation!

What was the last book you read OR What was the last video you watched that made an impact on you?

Rag and Bone by Lisa Woollett was one of the most impactful books I read in 2023; however, the list is long and varied!

What’s the one thing people would be surprised to learn about you or your business?

Most people don’t know that I am a disabled veteran and are often surprised to learn that I served, and served in combat.


Creative Collective is a group of economic development strategists, small business supporters, activation specialists, and believers in the importance of the creative workforce. We foster growth, sustainability, and scalability for small businesses, creative thinkers, organizations, entrepreneurs, and innovators. Learn more and join Creative Collective at


The Sea Wych Salem

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 A small, woman-owned e-commerce site based in Salem, MA (US) dedicated to sea and water witchcraft.  Our goal is to provide a one-stop-shop and resources for sea and water witches everywhere.  Our products are made with ethically sourced and foraged materials – and anything not made by The Sea Wych is sourced from small, woman or minority owned businesses and