Saturday brought heavy snowfall to downtown Salem — and it made Salem’s So Sweet ice sculpture trail even more spectacular. Dozens of hand-carved ice sculptures lined the streets, each one sponsored by a local Salem business and adding a unique touch to the winter wonderland atmosphere.
Highlights included a stunning replica of Old Town Hall sponsored by Derby Square Architects, a rearing horse from Annie’s Asian Mart, an intricate witch and moon carving outside Moon’s Gift Shop, and a glowing heart sculpture from Witch City Wicks. The Salem Witch Museum and Roger Conant statue looked picture-perfect, blanketed in snow, and Jolie Tea Company’s storefront was bursting with Valentine’s Day balloons.
For those looking to warm up, Whimsy’s Sweet Life had trays of gourmet chocolate truffles ready to satisfy any sweet tooth. And through it all, visitors bundled up and explored the snowy Essex Street pedestrian mall, taking in the sculptures and the magic of a true New England winter day in Salem.
This story comes from the Creative Collective community — Essex County businesses who believe that when we thrive together, our whole region becomes more vibrant. We’re entrepreneurs, creators, and service providers across all industries, collaborating to build the community we want to be part of. If you see your business as more than just commerce — as a way to contribute to our regional ecosystem — you belong here. Discover how to join our community →
Friday Night Kickoff: Ice Sculptures & Local Artisans
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Saturday: Ice Sculpture Trail Through Snowy Downtown
Hawthorne Hotel
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Established in 1925, the historic Hawthorne Hotel is situated in the heart of Salem, and a proud member of the Historic Hotels of America. To date, over 1 million guests stayed at the hotel and many generations held their weddings, anniversaries or prom parties in the Grand Ballroom. The Hotel’s Namesake Nathaniel Hawthorne was born on July 4, 1804, in
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