Salem Style

Salem Style

Salem Style | Handmade Crochet | Salem, MA

About Salem Style

Salem Style is a woman-owned crochet accessories company based in Salem, Massachusetts, making crochet that is modern, magical, and anything but granny (no offense to granny!). Every original piece is handmade in Massachusetts and inspired by the history and charm of Salem. Alongside its own designs, the shop offers curated accessories from other indie brands to complete your look.

Our Experience

Salem Style was founded in 2011 by Julianna Donovan, a fifth-generation crocheter who learned the craft from her mother, grandmother, and great-grandmother. Furthermore, her designs are named after places around Salem, so each piece carries a little of the city’s magic. The company also gives back to local organizations and supports the community around it.

Core Offerings

• Handmade crochet hats, ear warmers, and scarves
• Iced coffee and can cup cozies in a wide range of designs
• Apparel and everyday accessories with a moon-and-magic vibe
• Curated jewelry, pins, keychains, pouches, and hair accessories from indie brands
• Gifts and bundles for cozy, magical gifting
• The Coven, an ambassador community for fans and creators

Handmade Crochet Originals

Original designs are crocheted with care and named for places around Salem.

• Beanies and pom pom hats in a wide range of colors
• Ear warmers and scarves in cozy, wearable styles
• Iced coffee cup cozies, plus cozies for standard and slim cans
• Limited edition seasonal and themed designs

Curated Accessories

Salem Style also curates accessories from other indie brands to match your vibe.

• Zodiac and tarot jewelry, crystal pendants, and moon phase necklaces
• Enamel pins, keychains, and pouches
• Crystal hair accessories
• Gifts and bundles

The Coven

The Coven is a small, thoughtful community of fans who share the brand with their own circles.

• Early looks at new yarns and seasonal designs
• Gifted pieces for styling and sharing
• A personal code and dashboard for sharing naturally and earning a thank-you commission
• Applications reviewed by the team

What Makes Salem Style Special

Salem Style stands out for turning a family tradition into something fresh, modern, and a little bit witchy. Consequently, every hat, scarf, and cozy carries generations of craft and a piece of Salem’s enchantment. In addition, the brand has been woman owned, locally made, and community driven since the very beginning.

Contact

Salem Style
Salem, Massachusetts

Website: salemstyle.com
Instagram: @salemstyle
Facebook: Facebook
TikTok: @salem.style
Pinterest: Pinterest

Stay wild, moon child.