Salem School of Witchcraft

About the Member

Salem School of Witchcraft

The Salem School of Witchcraft, founded by artist and game designer Hope, is a multifaceted business offering a magical-themed Airbnb experience, handcrafted giftware, and educational opportunities in Salem, Massachusetts. This unique establishment combines whimsical accommodation with artisanal crafts and witchcraft classes.

Key Features:

  • Themed Airbnb rooms: Witches Room, Magic Forest Room, and Dark Magic Room
  • Alchemist’s Library common area for guests
  • Self-serve breakfast bar with 24/7 coffee and tea
  • Handcrafted giftware line focusing on Halloween and Christmas
  • Witchcraft and magic classes
  • 420-friendly establishment with a secret garden

Signature Programs/Services:

  1. Magical Accommodation: Themed rooms in a witchcraft-inspired Airbnb
  2. Artisanal Giftware: Handcrafted items, including Wooly Witches, 3-D collectible cards, and themed ornaments
  3. Witchcraft Education: Classes in various magical disciplines
  4. Seasonal Crafts: Halloween and Christmas-themed handmade items


By creating unique, handcrafted items, we aim to create a magical experience for guests while providing employment opportunities for underserved women, especially those in the disabled and elderly population.

Historical Background:

  • Founded by Hope, a retired illustrator and game designer from the toy industry
  • Opened in 2016 after Hope’s retirement from the corporate world
  • Builds on Hope’s extensive experience in creative design and product development


The Salem School of Witchcraft contributes to Salem’s unique tourism landscape by offering immersive, magical experiences. It also supports the local community by creating employment opportunities and producing handcrafted, locally-made souvenirs and gifts.

Visitor Information:

  • Location: 1 mile from downtown Salem, surrounded by water on three sides
  • Amenities: Self-serve breakfast, free Wi-Fi, garden access
  • Accessibility: Not suitable for children under 5 due to museum-like props. Steep stairs from 1890.


Experience the magic of Salem in this one-of-a-kind witchcraft-themed bed and breakfast. Immerse yourself in a world of wonder, take a class in magic, and bring home unique, handcrafted souvenirs from your enchanting stay!