Floranora Outfitters

Floranora Outfitters

Floranora Outfitters | Artistic Yoga Mats | Peabody MA

About Floranora Outfitters

Floranora Outfitters is an artistic yoga mat company and online boutique based in Peabody, Massachusetts, founded by Nora Whouley. Digitally designed mats capture New England scenes like mountains, deer antlers, flowers, and ocean views. The brand blends art, yoga, wellness, and a little East Coast country style in one place.

Our Experience

Floranora Outfitters grew out of Nora Whouley’s lifelong love of hiking, yoga, and the arts. Nora has worked in arts non-profits and in retail, bringing both creative and customer-focused experience to the brand. Furthermore, she designs every mat herself, never with AI, drawing on the mountains of Western Massachusetts, Maine, and New Hampshire.

Core Offerings

• Artistic, digitally designed PU rubber yoga mats
• Yoga mat cleaner and stretch straps
• Cork yoga mats and yoga blocks with artistic designs
• East Coast country outfits and artistic athletic wear
• Pop-up appearances at local events
• A growing online boutique for yoga and wellness

Artistic Yoga Mats

Each mat pairs grippy, sweat-resistant PU rubber with original art inspired by New England.

• Designs inspired by the White Mountains, Western Massachusetts, and the Maine Appalachian Trail
• Deer antler, horticulture, and ocean themes
• Original art designed by Nora, never AI-generated
• Simple spot-cleaning care guidance

Accessories & Apparel

Floranora Outfitters rounds out the practice with accessories and a growing boutique line.

• Yoga mat cleaner
• Yoga mat and stretch straps
• Cork yoga blocks and cork mats
• East Coast country outfits and artistic athletic wear

Community & Events

Nora brings the brand to life online and at local pop-up shopping events.

• Pop-ups at community venues and partner stores
• Online shopping for yoga mats and accessories
• A supportive community of customers Nora calls her “Flonos”

What Makes Floranora Outfitters Special

Floranora Outfitters stands out for uniting art, yoga, and mental wellness in one place. Consequently, every mat doubles as a calming piece of New England nature. In addition, the brand is woman run, and founder Nora Whouley is a disability rights advocate who openly shares how an active lifestyle supports her wellbeing, inviting customers to embrace their authentic selves.

Contact

Floranora Outfitters
Peabody, Massachusetts

Phone: 978-998-5252
Email: floranoraoutfittersllc@floranoraoutfittersllc.com
Website: Visit the website
Instagram: @floranoraoutfittersllc
Facebook: Facebook

Zen, Yoga, Fashion, Farm, Love.