Sperling

Sperling

Sperling | Digital Marketing Agency | Salem, MA

About Sperling

Sperling is a full-service digital marketing and web development agency based in Salem, Massachusetts, founded in 2008 by Michael Sperling. With nearly 40 employees, 800-plus clients served, and over $100 million in revenue generated for clients, Sperling has grown from a home office startup into one of the North Shore’s most respected marketing agencies. Furthermore, the agency’s 2023 and 2024 acquisitions of Single Source Marketing and Accomplish expanded its capabilities into a true full-service marketing powerhouse serving local, regional, and national clients.

Our Experience

Sperling brings 17 years of proven success across a wide range of industries including travel and hospitality, healthcare, education, retail, food service, and professional services. The agency currently delivers more than 35 million web views per month for clients and is recognized as a Small Business of the Year honoree by the Greater Beverly Chamber of Commerce. Additionally, Sperling’s in-house teams span web design, development, SEO, paid media, social media, photography, videography, brand development, AI solutions, public relations, and more — giving clients a single, accountable partner for every marketing need.

Core Offerings

• Website design and development — WordPress, mobile-optimized, ADA compliant
• Search engine optimization and generative search optimization
• Paid digital media — search, social, display, and video advertising
• Social media strategy, content creation, and community management
• Brand development and logo design
• Photography and videography — product, events, portraits, and social content
• AI solutions — conversational AI, chatbots, AI agents, and workflow automation
• Email marketing and SMS messaging
• Public relations and media outreach
• Event planning and management
• Media buying — print, OOH, TV, radio, and digital
• Agency of record services

Sperling Web Design & Development

Every Sperling website is built on WordPress, designed for performance, and optimized for both users and search engines. The process begins with a deep understanding of the client’s business, brand, audience, and goals — then designers, writers, and developers collaborate to build sites that convert, rank, and look exceptional on every device. Moreover, Sperling handles hosting, security, maintenance, e-commerce, app development, and API integrations, making it a true end-to-end digital partner.

SEO & Generative Search Optimization

Sperling’s SEO practice spans technical audits, keyword research, content strategy, local citation management, internal linking, and off-site authority building. As AI-powered search continues to reshape the digital landscape, the agency also offers Generative Search Optimization — helping clients show up not just in traditional search results but in AI-generated answers. Consequently, Sperling clients are positioned for visibility no matter how the search experience evolves.

Sperling AI Solutions

Through its sperling.ai practice, the agency offers a growing suite of AI-powered services designed to automate workflows, enhance customer experiences, and drive measurable growth. Services include conversational AI chatbots, custom AI agents, workflow and marketing automation, and answer engine optimization. In addition, Sperling’s team cuts through the noise of the AI landscape to guide clients toward practical, results-driven solutions.

Paid Media, Social Media & Brand Development

Sperling manages paid campaigns across search, social, display, and video — with a data-driven approach focused on ROI and lead quality. The social media team handles everything from strategy and content creation to community engagement, influencer marketing, and paid social advertising. Meanwhile, brand development services span audience research, competitive analysis, naming, taglines, logo design, brand guidelines, and full brand rollout — ensuring every client’s identity is as strong as their marketing.

What Makes Sperling Special

Sperling is not a generalist agency that dabbles in marketing — it is a purpose-built team of designers, writers, developers, photographers, videographers, and strategists united by a shared drive to deliver real results. The agency’s deep community commitment, demonstrated through partnerships with Lifebridge, LEAP for Education, Harborlight, and others, reflects the same values that have kept clients coming back for over 17 years. Furthermore, with in-house capabilities spanning traditional media, digital marketing, web development, and AI, Sperling can meet clients wherever they are and grow with them wherever they are headed.

Contact Sperling

Address: 10 Derby Square, Salem, MA 01970
Phone: (978) 304-1730
Website: sperlinginteractive.com
Facebook: facebook.com/sperlinginteractive
Instagram: @sperling.marketing
LinkedIn: linkedin.com/company/sperlingmarketing

From web design and SEO to AI solutions and brand development — Sperling is the full-service marketing partner that helps businesses grow smarter, reach further, and convert consistently.