
How to Make Your Marketing More Inclusive
Creating an inclusive brand that makes room for anyone who wants to participate is an intentional and continual process. And making the pledge to create a more inclusive business (and marketing strategy) isn’t something you do once and call it a day, but rather an ongoing and evolving commitment to making sure that the door is open to everyone in a way that’s equitable and accessible.

Annadidathing’s Three Rules for Setting Professional Boundaries as An Artist
By Anna Dugan of AnnadidathingAll images courtesy of the artist Setting boundaries and learning when to say no is such a difficult thing to do. I’m still practicing it, but I’ve found a few things very helpful in this process: 1. Expectation Setting Getting on the same page before starting a project is huge. Being up front about your expectations

#Pumpkinspiration: Up Your Pumpkin Carving Game this Halloween – PHOTOS
It’s Octoberween! Which means it’s time to pick out the best pumpkin and stab it repeatedly and then light it on fire. Or, you know, you could carve a jack o’lantern into a pumpkin, squash, turnip, apple, watermelon, or whatever else you have lying around. And although carving two eyes and a mouth is a great idea that anyone can

A Guide to Busking in COVID Times
Cover image by the Good Witch of Salem Salem of Octobers past has been an unrestrained wonderland of street performers, haunted houses, and costumed spectacle. But this Halloween season things are going to look a bit different, leaving street performers and event managers to figure out how to do what they do and still meet health and safety standards. “There

A Simple Guide to Netiquette
by Joey Phoenix With more and more people working from home and being stuck inside, there has been a discouraging uptick of a particular internet trend: People are just being rude. Recent studies have shown that the phenomenon of bad internet manners isn’t without cause. For starters, an article in Psychology Today pinned the reason on a lack of eye

Tips for Writing In Anxious Times
by Áine GreaneyOriginally posted on ainegreany.com There’s a 2020 season that I now think of as “our normal times.” This season was only two or three weeks ago, but even back then and there, in NormalLand, there were certain days when I let my job or my deadlines or my mood deflect me from writing. Now we have a global

Livestreaming 101
by Ashley Nunez of Old Growth Alchemy Chances are, your world just became a lot stranger. If you have been a long time maven of social media and following trends in engagement, then likely the transition has been a lot smoother for you into the virtual and digital world we are enhancing every day. If not, then never fear: there
Marketing 101: Small Businesses
by Laura Owens It can be hard to take the first steps toward marketing your business. Some steps are simple and only involve creating a social media account, others, such as building and keeping relationships, can be more challenging. The deas outlined below will help you have a good idea of where and how to get started. I don’t suggest

How to Apply to Vendor Events and Fairs
Tips and Tricks By Juls at Salem Style It’s Vendor Season! Well, it’s almost always vendor season when you think about it. Vendor events usually ask for submissions MONTHS in advance. This helps them plan and organize their event as efficiently as possible. And it’s great for you as the vendor because you can plan out your calendar as well!





