Interviewee:
Norma Rodriguez
In your own words, tell us about your business, organization, or initiative.
360 Fiesta Photo Booth started as a way to bring joy to parties, but over time, it’s become so much more than that. It’s a business rooted in celebration, community, and creating space where people can feel seen, beautiful, and connected.
We specialize in immersive photo booth experiences, especially our 360 video booth, and we show up with energy, creativity, and heart. But what makes us different isn’t just the equipment, it’s the way we make people feel.
As a woman-owned, Latina-owned business, representation matters to me. I want my presence to remind others, especially young people and others that we can build something joyful, successful, and deeply rooted in our culture and values.
Through every event, whether it’s a quinceañera, a wedding, a nonprofit gala, or a neighborhood block party, I see how much impact a moment of celebration can have. I’m building this business not just to grow, but to create experiences that uplift people and bring us closer together.
Tell us a bit about you and why you do what you do. Share your passions for your business, organization, or initiative.
I’ve always been the kind of person who loves making people feel special, seeing someone laugh, light up, or feel proud of themselves fills me up. That’s really where my passion for this work comes from.
360 Fiesta Photo Booth didn’t just come out of wanting to run a business, it came from wanting to create moments. I love the energy at events, the behind the scenes chaos, the dancing, the hugs, the tiny details people often forget but feel forever. I love being part of people’s most important days, and giving them something that captures that joy.
As a Latina and a woman business owner, I carry a deep sense of pride in showing up in this industry. I want to prove that we can build something with heart, with hustle, and with purpose. That we can create experiences that feel personal, creative, and full of life, and still grow a business that supports our families and communities.
I do this because I love it. Because I believe joy matters. And because creating spaces for people to celebrate, connect, and feel seen — that’s powerful.
What is the last thing you read, watched, or listened to that had an impact on you?
The last thing that had an impact on me was a podcast episode where a Latina entrepreneur talked about how she almost gave up on her business, but chose to keep showing up imperfectly, even when things felt heavy. It reminded me that it’s okay to not have it all figured out, and that consistency, community, and purpose matter more than perfection. It made me feel seen and re-inspired me to keep going, especially on the hard days.
What’s the one thing people would be surprised to learn about you or your business?
Most people don’t know I started this business during one of the hardest seasons of my life. I was going through a lot personally, and building 360 Fiesta became a way for me to reconnect with joy, not just for others, but for myself too. What started as a hustle turned into healing, and now, every event reminds me how powerful it is to create space for people to celebrate, laugh, and feel seen.
What is Creative Collective?
Creative Collective is a group of economic development strategists, small business supporters, activation specialists, and believers in the importance of the creative workforce. We foster growth, sustainability, and scalability for small businesses, creative thinkers, organizations, entrepreneurs, and innovators. Learn more and join Creative Collective at www.creativecollectivema.com/join
