Interviewee:
Tyreik McCauley (he/him/his)
In your own words, tell us about your business, organization, or initiative.
Our mantra, “Embrace the Light, Own the Dark”, is meant to encourage people to own who they are proudly. Both the “good” and “bad” parts, and everything in between. Specifically using fashion as a form of expression. We focus on this through visual storytelling within our graphic designs.
Tell us a bit about you and why you do what you do. Share your passions for your business, organization, or initiative.
I am an introvert so I let my actions & outfits do the talking for me. I am also very straight forward when I do talk & believe what is “normal” / “correct” / “what you should do” / etc. should be challenged by the individual. We are all similar, yet unique in many ways. I want my brand to encourage people to own that & exist as they are.
What is the last thing you read, watched, or listened to that had an impact on you?
Outside of anything business related, I’ve been really into the anime MF Ghost recently.
What’s the one thing people would be surprised to learn about you or your business?
Behind the scenes I am a finance bro (technically). I have a masters in financial mathematics and 7+ years XP in corporate finance, working within Financial Service Firms and other corporate FP&A roles.
What is Creative Collective?
Creative Collective delivers comprehensive business services – marketing promotion, technical assistance, business consulting, and advocacy at all levels – for Essex County entrepreneurs, creators, and innovators. We support the whole person, not just the business, through a collaborative community where members learn from each other, not just from us, because we know thriving businesses are built by thriving humans supporting each other. Learn more and join Creative Collective at www.creativecollectivema.com/join
