Interviewee:
Matthew Mattera (he/him)
In your own words, tell us about your business, organization, or initiative.
We are a family-owned and operated gourmet popcorn, ice cream, and candy shop.
Our chef makes all of our popcorn in-house by the 5-gallon batch, keeping delicious ingredients, close attention to detail, and the highest standards in taste at the forefront. We can handle any size order, from five bags to 1,000, and will happily work with you to create any custom flavor or color combination that you have in mind for your event.
We proudly serve Richardson’s ice cream, with our own hand-dipped cones and specialty toppings.
A plethora of candy options are also available, from the nostalgic (like Necco Wafers!) to the latest in freeze-dried and Swedish goodies.
We’re happy to work with everyone! While most of our business is retail, (both in-person and on-line), we also have a steady stream of orders for corporate clients/events, wholesaling, special occasion “favor bags,” and fundraising.
Tell us a bit about you and why you do what you do. Share your passions for your business, organization, or initiative.
Matt brings his passion and expertise for business, while Sarah contributes inventive and delicious new takes on popcorn. We love being a part of the Salem and Pickering Wharf communities, with the distinct rhythms of the years that keep us on our toes. This unique and beautiful city inspires our own creativity and continued growth. No day is ever the same!
What’s the one thing people would be surprised to learn about you or your business?
In 2026, we will celebrate our 10-year anniversary!
What is Creative Collective?
Creative Collective delivers comprehensive business services – marketing promotion, technical assistance, business consulting, and advocacy at all levels – for Essex County entrepreneurs, creators, and innovators. We support the whole person, not just the business, through a collaborative community where members learn from each other, not just from us, because we know thriving businesses are built by thriving humans supporting each other. Learn more and join Creative Collective at www.creativecollectivema.com/join
