July 22, 2020

Salem Together Initiative and Toolkit

by Felicia Cheney

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In partnership with Destination Salem, Creative Collective helped to create the Salem Together Safety Pledge Toolkit. The Pledge was addressing the need for health and safety to be at the forefront of communications and strategies for the City of Salem in response to the Coronavirus Pandemic. In addition to helping construct the pledge itself, we developed an entire toolkit including: street banners, flyers, logos, and even custom graphics for sanitation stations that will be installed throughout the city. Simultaneously, the Collective was able to work with local voice actors and videographers to create the Salem Together Pledge video! The inclusion of the creative workforce once again made this an effective project that has been instrumental in the marketing efforts promoting health and safety in Salem.