February 1, 2023

Creative Collective Brings Illuminated Art to Salem’s So Sweet

by kati.creativecollective

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SALEM, MA- A traveling installation with the Jewish Arts Collaborative of Boston joins the annual Salem’s So Sweet ice sculpture illumination from 5pm to 8pm on February 10 and 11, 2023. Sponsored by Creative Collective LLC, Brighter Ignited will be on Essex Street by the Peabody Essex Museum. Designed by artist Tova Speter and built by craftsman Manny Hutter, this super-sized interactive light display encourages people to engage, connect, and play. It poses the question, “When there is something you are passionate about, dedicated to, and ready to stand up for — how do you ignite action?”


Creative Collective is delighted to add the installation to the beloved Salem’s So Sweet festival, hosted by Salem Main Streets and the Salem Chamber of Commerce. In the spirit of Valentine’s Day, the free event showcases dozens of illuminated ice sculptures in downtown Salem with retail promotions on sweets for the holiday. Brighter Ignited has been touring Greater Boston throughout December 2022, with extra tour dates in January and February 2023, featuring illuminated artwork by hundreds of participants from various local communities. Learn more about the event at www.jartsboston.org/brighter-ignited


“Public Art with purpose is something we work to highlight throughout the year, and we are delighted and honored to be working with Tova and the Jewish Arts Collaborative to add this important and inspirational installation to this year’s Salem’s So Sweet Celebration,” says John Andrews, founder of Creative Collective. “After many years of dealing with the pandemic, we love partnering with artists like Tova to give us all some light, hope, and inspiration for the future.” 


About Creative Collective: Creative Collective connects the creative workforce through connected programs, technical assistance, consultancy, advocacy, and more. Their Business Membership program supports hundreds of small businesses and creative entrepreneurs throughout the North Shore of Massachusetts. 


About the Artist, Tova Speter::

Tova is a local artist, art therapist, art educator, and arts consultant based in Needham. All her work is based on her belief that engaging in artmaking is inherently therapeutic and Formative. Tova has worked in the intersection of arts and the Jewish experience for the past 20 years, facilitating meaningful Jewish art experiences and working as a consultant helping organizations infuse more arts- based experiences into their programming.