The Love Letters to… Campaign was an initiative that supported small businesses, makers, artisans, and performers! We created the Love Letters to…. campaign in the spirit of the month of February and the need to thank everyone who has been working so hard to keep us fed, clothed, and inspired throughout the challenges of the winter.

Salem Main Streets and Creative Collective, in partnership with the City of Salem, created the new Salem Winterlude Initiative in December 2020, bringing light and creativity to downtown Salem during the 2020/2021 winter.

Creative Collective worked with Steez Design and multiple Hubweek artists to bring the pop up art installation Neon Dream to downtown Salem. Creative Collective facilitated the placement, provided tours of the installation, hosted a kick off event and managed over 1000 attendees over a two week period as well as providing documentation and media coverage for the pop up install.