Two whimsical ice mice in winter gear brighten an Essex County sidewalk, drawing our community together amid snowy festivities.

Salem So Sweet Festival 2026: Chocolate, Ice Sculptures & Valentine’s Fun

Downtown Salem transforms into a winter wonderland February 6-8 as the Salem So Sweet Festival 2026 returns for its 24th year. This beloved celebration brings together sparkling ice sculptures, decadent chocolate, and Valentine’s Day shopping across the city’s historic streets—all as Salem approaches its landmark 400th anniversary. Salem Main Streets and the Salem Chamber of Commerce have crafted another memorable …

Essex County families and kids joyfully create crafts together around festive tables, celebrating community at a "Happy New Year 2025" event.

LAUNCH! Salem’s Family New Year’s Eve Event 2025 Recap

Salem kicked off 2025 the best way we know how — together! On New Year’s Eve, families braved the cold and gathered at Artists’ Row for LAUNCH!, Salem Main Streets’ annual family-friendly celebration. From magic to face painting to hat-making, the afternoon was filled with creativity, laughter, and community spirit. A huge thank you to the Artists’ Row tenants who …

A woman and man share creative Chezy Cow samples at a lively Essex County event, connecting with the community over local flavors.

Photo Gallery – Sweet Community Connections at the Salem Ice Scream Bowl

  Sometimes the most meaningful moments happen over the simplest pleasures. Last night’s Salem Ice Scream Bowl on Salem Common presented by Salem Main Streets was one of those perfect summer evenings that remind us why we love this community so much. As families spread blankets on the grass and neighbors caught up in line, we watched something beautiful unfold …

A joyful group enjoying ice cream together by our vibrant, mural-covered truck—menu and friendly server in view on a sunny day.

Salem Ice Scream Bowl 2025: Sweet Support for Main Streets

The Salem Ice Scream Bowl 2025 returns to Salem Common on Wednesday, August 6, from 6:00-7:30 p.m., offering the perfect blend of sweet treats and community support. This beloved Heritage Days tradition brings together North Shore ice cream vendors, families, and neighbors while raising critical funds for Salem Main Streets’ downtown revitalization efforts. Why Your Scoop Matters: Supporting Salem Main …

Capture the charm of Salem this season with our unforgettable ice sculpture! It's a love seat adorned with vibrant red hearts and the inviting message, "Fall in Love Salem." Perfect for snapping that Instagram-worthy photo, this unique piece is a must-see for anyone visiting or exploring local attractions. Don't miss your chance to share the beauty and romance of Salem on social media—come see it today!.

Experience Winter Magic at Salem’s 23rd Annual Chocolate & Ice Festival

Salem transforms into a winter wonderland this February as the beloved Salem’s So Sweet Chocolate & Ice Festival returns for its 23rd year. This cherished tradition combines the sparkle of illuminated ice sculptures with the warmth of chocolate treats and Valentine’s Day celebrations, creating a magical weekend experience for visitors and locals alike. Salem’s 23rd Annual Chocolate & Ice Festival …

Lively crowds savor ice cream at a buzzing Salem MA event, uniting our Essex County small businesses under festive blue tents.

Salem Screams for Ice Cream

  Get ready, ice cream enthusiasts! Salem’s beloved Ice Scream Bowl by Salem Main Streets is back, promising a delightful evening of frozen treats, family fun, and community spirit. Mark your calendars for Wednesday, August 7, 2024, from 6:00-7:30 p.m. on the historic Salem Common. This Heritage Days favorite is set to be a highlight of the summer, rain or …

A woman twirls in a vivid yellow dress and floral crown, spreading joy as she dances at a festive Essex County community celebration.

Celebrate Creativity at the 16th Annual Salem Arts Festival!

Get ready, Salem! The 16th Annual Salem Arts Festival is just around the corner, running from June 7 to June 9, 2024. This vibrant event draws over 8,000 visitors each year, transforming downtown Salem into a bustling arts hub. Whether you’re an art lover or simply looking for a fun family outing, this festival has something for everyone. All festival …

Explore the stunning ice sculptures at the 22nd annual Salem's So Sweet Festival bar, a must-see event for art lovers and festive souls.

Salem’s Sweetest Time: Everything You Need to Know About the 22nd Annual Salem’s So Sweet Festival

22nd Annual Salem’s So Sweet Chocolate & Ice Sculpture Festival Feb. 9 through Feb. 11, 2024 Salem, MA . . . Salem Main Streets and the Salem Chamber of Commerce invite you to enjoy the annual Salem’s So Sweet Chocolate & Ice Sculpture Festival – a decadent tradition of delectable chocolate, sparkling ice sculptures, and Valentine’s Day shopping! Now in its 22nd year, the …